In our industry today there are adversaries who erroneously believe technology could replace us. We suffer technology-abuse at the hands of companies whose purpose is not supportive of the real estate professional, but purely to be profitable. We struggle against a wave of online portals offering consumers information without the perspective that comes with our experience and knowledge.
Your real estate broker and your CRM provider probably told you that the gold is in the follow-up. “Systematically reach out to your past clients and your leads, and problem solved.” However, what if that’s only partially true?