Tag : AI
The Gold is in the Follow-Up…or, is it Fool’s Gold?

Your real estate broker and your CRM provider probably told you that the gold is in the follow-up. “Systematically reach out to your past clients and your leads, and problem solved.” However, what if that’s only partially true?

Will the Real AI please stand up!

It has been my experience that we see this false advertising everywhere. Tech companies are self-branding their services as innovative or disruptive when they’re not. Real estate agents call themselves “area experts” when they just started working in a geographic area for the first time.